Grexen Mobile is a cloud based app delivery platform created by Triple Data with retailers in mind. The philosophy behind Grexen Mobile is to provide the retailer with a comprehensive and easy-to-use set of tools that will enable targeted communications to customers that will:
Increase foot traffic by sending targeted emails and push messages to customers when they are nearby a store
Increase purchases while in store by using Beacons to deliver targeted messages to customers while they are in the store
Decrease the cost of delivery of marketing materials and coupons by delivering them directly to the customers phone electronically
Provide additional insights about the customer by collecting data unobtrusively about the customers spending/redemption and movement patterns
Create a better customer experience by offering specials and promotions that have a higher likelihood of redemption by delivering them closer to the point of purchase
Interested in iBeacons to improve your customer experience.